Executive Management

Mr. Nirajkumar Patel, age 38, attended AISSMS College of Pharmacy in Pune, India and received a Bachelor of Science Degree in Pharmacy in 2004, after moving to the United States in 2005. Niraj has a Master's in Chemistry from Florida Institute of Technology and holds a Six Sigma Black Belt Certification.

“We are the same family with the same values. The reason why we did what we did is to provide a better product, a top-quality product. The way we structured our company models and the vision, and the device we made, we think that this is the way to keep open multiple options for people who are 21 years and older who use combustible tobacco products.”

Mr. Eric Mosser attended Arizona State University and studied Business Management and then graduated from Rio Salado College with an Associate’s Degree in Applied Science in Computer Technology in 2004.

Mr. Thoenes is a senior/c-suite level executive with more than 35 years of diverse financial and operational leadership. He has been a licensed Certified Public Accountant since 1984, and began his career with Ernst & Young Global Limited. From 2000 to 2010, Mark served as the Executive Vice President/Chief Financial Officer of Rentrak Corporation (“Rentrak”), a publicly-traded company listed on Nasdaq and headquartered in Portland, Oregon. Founded in 1977, Rentrak went public in 1986, and remained a public company until it was acquired by comScore, Inc. in 2016, after Mr. Thoenes left Rentrak. For the past eleven years, Mark has been the President of MLT Consulting Services, LLC, a full-service business/financial consulting firm.

Mr. Reuter brings nearly five decades of industry experience in small box retail as a journalist, editorial director, entrepreneur, and speaker. He has launched two successful businesses, including MidWest Retail Group LLC, which was the largest U.S. 7-Eleven franchise group, where he served as Chairman and founding partner from April 2013 through June 2019. He is also the founder of Kreative Collaborations, LLC, an industry consultancy. Prior to his current endeavours, Mr. Reuter purchased CSP Information Group Inc. ("CSP Information Group") in 1991 and served as the Chief Executive Officer until July 2012. In July 2012, CSP Information Group was sold to CSP Business Media, now Winsight LLC based in Chicago, Illinois. Under his leadership, CSP became the industry leader in market share and a well-respected industry journalism entity. Mr. Reuter also serves as a director of Abierto Networks LLC ("Abierto Networks"), a digital media and engagement technology company focused on the convenience store, retail, and other similar consumer market segments.

Mr. Brooks is currently the Chairman, Treasurer, and Co-founder of Abierto Networks, positions he has held since 2005. Prior to his roles at Abierto Networks, from 1998 to 2008, Mr. Brooks was the lead independent director and member of the compensation and audit committees for Moldflow Corporation, a Nasdaq-listed software company that was sold to Autodesk, Inc. in 2008. From 2017 to 2019, Mr. Brooks served as an independent director of Lytron, Incorporated, a closely held international industrial solutions company. From 1998 to 2002, Mr. Brooks served as President, Chief Executive Officer, and member of the board for Intelligent Controls, Inc., a publicly traded software and instrumentation company, which was sold to Franklin Electric Co. Inc. Mr. Brooks was President, Chief Executive Officer, and a board member of Dynisco, Inc. from 1987 to 1996 where he grew the company from $10 million of sales to an international company with over $100 million of sales. Roger holds a Bachelor of Arts degree from the University of Connecticut and a Master of Business Administration degree from New York University, Stern Graduate Business School. He is also a graduate of the Stanford University Executive Management Program.

After graduating from the University of Chicago, Mr. Chuang spent time at Chase Manhattan Bank as an Assistant Treasurer for their Credit Risk Department. Mr. Chuang received a Master of Business Administration degree at Yale University after which he spent quite a few years as a management consultant at Pricewaterhouse Management Consulting, followed by a stint as the Chief Administrative Officer for several equity product sales groups at Lehman Brothers. In addition to these positions, Mr. Chuang spent eight years as a Principal at Pacific Partnership Advisors LLC, a consulting firm with offices in New York and Beijing, which facilitated cross border transactions between US and China in the consumer products, education, eCommerce, and agricultural sectors. Four years ago, Mr. Chuang founded, and is currently the Chief Executive Officer of, Lucy Labs, Inc. an asset management firm focused on cryptocurrency algorithmic trading. Mr. Chuang is fluent in Mandarin Chinese.