James P. Cassidy is the founder and CEO of Preposterous Holdings, a family run private equity firm with offices in Asheville, North Carolina which he established in 2013. Mr. Cassidy has worked as a private equity investor and advisor for over 25 years with dozens of companies across several industries, with extensive experience in the tobacco, technology, hospitality, consumer packaged goods, and healthcare sectors.
Since May 2021, he has served as Chairman of the Board of Two Trees Beverage Company, a North Carolina-based technology company focused on the spirits industry. Beginning in 2016, as an early investor, he helped guide GoFire, Inc. as a board member and consultant until the sale of that company’s intellectual property portfolio to our company in May 2023.
From 2000 to 2007, he was partner in The StrataGroup, a wealth management advisory group at Smith Barney. He started his career from 1983 to 1993 at UST Inc., a tobacco business holding company, working in various roles in the government relations department and as Director of Corporate Services.